Currently, Tinder allows you to swipe right on as many potential matches as you like. With the update, the user will be limited as to the number of right swipes they are allowed per day. Users will be forced to purchase a monthly premium membership to unlock unlimited swipes.
What's more is that not only will there be a premium fee, but the fee will vary depending on the user's location, gender, and even age. In the US, if you are over the age of 30, it will cost you $19.99/month to unlock unlimited swipes, and if you are under 30, it will cost $9.99/month.
Unlimited swipes isn't the only thing users would be able to unlock, they would also unlock something called "Passport", allowing them to change their location to anywhere in the world, "Rewind" which undoes the user's last swipe, and removal of ads from the app.
While there are some perks, I believe that the cost is far too much and that the reason why Tinder has been as successful as it has been is because of the fact that it is free to use. The developers need to take a look at who their target market is - college students aged 18-22. Very few people in that target market will want to pay those fees and will instead choose to uninstall the app. This is a surefire way to kill the app altogether.
What's more is that not only will there be a premium fee, but the fee will vary depending on the user's location, gender, and even age. In the US, if you are over the age of 30, it will cost you $19.99/month to unlock unlimited swipes, and if you are under 30, it will cost $9.99/month.
While there are some perks, I believe that the cost is far too much and that the reason why Tinder has been as successful as it has been is because of the fact that it is free to use. The developers need to take a look at who their target market is - college students aged 18-22. Very few people in that target market will want to pay those fees and will instead choose to uninstall the app. This is a surefire way to kill the app altogether.
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